Incorporating Awards into your Marketing Strategy
When you’re busy running a senior living business, it can be easy to overlook some of the rich marketing tools you have at your disposal. One of those marketing opportunities could be a deficiency-free survey, or a Best of Local Business award. We recently blogged about the way you can put these awards to work for your business on A Place For Mom. We recommend you read the whole article there for ideas, but we were so excited about some of the great examples we’ve seen from our SeniorAdvisor.com Best of 2015 Award winners that we had to share!
Below are 10 ways you can use awards as part of the overall marketing strategy for your senior care business, along with stellar examples of how your peers are doing it!
1. Submit a Press Release to Your Local Newspaper
Wescourt retirement community wrote a press release that was featured on MLive.com.
2. Update Your Website and Digital Marketing Materials
Green Hill has a section in their website footer that showcases all of their awards.
3. Incorporate Award Verbiage and Logo in Marketing Materials
The Manor at Oakridge displays the award badge prominently on their website.
Edgewood Vista in Omaha uses their award badge as a trust signal, displaying it right by their contact button.
4. Offer a Celebratory Move-In Special
Senior Lifestyle Corporation’s Bellevue community created direct mail postcards advertising their move-in special.
5. Write a Blog Post for Your Website
Prosper Home Care wrote a blog post featuring some of their rave reviews.
6. Share the News via Social Media
MBK Senior Living tweeted the news about Summerhill Villa.
Inn on the Pond posted on Facebook.
7. Throw an Employee/Resident Appreciation Party
Belmont Village Hollywood threw a Family Appreciation Night in honor of their award.
Autumn Leaves of Vernon Hills had a special cake made for their employees to enjoy.
8. Run an Ad in the Paper or via Direct Mail Highlighting the Award
Enlivant created ads for their winning communities to run in their local papers. Here’s one for Woodbourne Place.
The Inn at Willow Falls ran an ad in The Chicago Tribune.
9. Use the Award as a Conversation Starter for Additional Feedback
Spring Hills Senior Communities celebrated their Most Reviewed award with a blog post that highlighted their “Just Ask” program, which encourages feedback from their families.
10. Mention the Award Anywhere Else It May Be Relevant
Traditions of Hanover updated their company blurb for their press releases.
Regency Park Oak Knoll had t-shirts made for their employees to celebrate their achievement. 
What are some creative ways your senior care business has used awards in your marketing? Please share in the comments!
Amelia Willson
Based in Austin, TX, Amelia is the former Content Marketing Manager for SeniorAdvisor.com. When she’s not writing about online reputation management, online reviews, and social media in the senior living space, she enjoys yoga and running with her dog Rockefeller. She graduated from Wellesley College cum laude with a dual degree in English and Medieval/Renaissance Studies.
